Boone County’s Largest and Most Read Publication!

Established in 1947, the Boone County Shopper is an all advertising publication that is delivered to homes and businesses on Thursdays by mail. The Shopper’s primary target market is Boone County including the city of Belvidere and four villages: Poplar Grove, Caledonia, Capron, and Garden Prairie.

The Shopper contains a cross-section of advertising that consists of display ads, auctions, and want ads (line ads). Our publication has a circulation audit and readership survey completed every other year. The Shopper has a circulation of more than 20,000 and it covers 99% of Boone County each week. 76% of its target market regularly reads the Boone County Shopper. 81% of the readers frequently purchase products and/or services from advertising seen in the Boone County Shopper.

Deadlines are Mondays at 12:00 pm for display ads and auctions, Tuesdays at 12:00 pm for want ads (line ads). The Boone County Shopper is open Monday thru Friday from 8:00 am to 5:00 pm central time. Additional information is available by phone at 815-544-2166, fax 815-544-5558, and address 112 Leonard Court, Belvidere, IL. 61008. The email address is

For customer service or to be contacted by a sales representative, please contact us by phone or by email for prompt and courteous service.